During the event by Graphasel Design Studio, the wayfinding system of the Puskás Arena will be presented on location.
The wayfinding system of the Puskás Arena won the first prize in the Red Dot design award “Branding and Communication” competition in 2020, the largest competition in the creative profession.
Wayfinding helps visitors get and move inside the building. The design should model what stimuli people will behave on in a given space. It consists of control signs and a hierarchical system of maps and identification markings that can even define the visual appearance of a building. During the stadium walk, participants will learn how the image relates and relates to the elements of visitor management.
Graphasel Design Studio is a design team of mostly fine and applied artists. In recent years, they have won numerous international awards, including two Red Dot design awards with the Opera Gin Budapest label and the packaging plans of Dubicz Winery. The design of the Google office in Budapest, the full appearance of the 2017 World Swimming Championships, the tourist image of Budapest and Hungary, but also the visual identity of several confectioneries, restaurants and hotels are connected to the name of the studio.
Participation is free, but registration is required.