Sustainability and economic boost as the leading topics of the World Industrial Design Day this year

Sustainability and economic boost by means of design: held on 27 June, the programme of the World Industrial Design focused on this agenda.

Announced by the World Design Organization, the World Industrial Design Day is celebrated by the design community on 29 June. As a member of the World Design Organization, the events in Hungary were organized by the Hungarian Design Council, which hosted an audience interested in the topics of the World Industrial Design Day on 27 June this year as a programme item of Budapest Design Week.

The buzzword of this year’s World Industrial Design Day was sustainability. The central topic was connected to goal No. 12 of the United Nations’ sustainable development strategy, responsible consumption and production, in which design also plays a strategic role. The first section of the series of programmes held to celebrate the World Industrial Design Day focused on the topic of the year through the WORTH project. Offering a number of tools to help cross-border cooperation of manufacturers and designers, the project has passed its successful stage 2, with the tendering period for stage 3 currently underway. On this note, the project itself was presented from 4.p.m., with Hungarian mentors in the profession explaining the current call for projects in detail, and giving useful tips for participation; moreover, the successful Hungarian entrants introduced themselves through their sustainability-themed projects. The participants had an opportunity of direct consultation in the afternoon.

In the second part of the series of programmes, from 6 p.m., representatives of well-known brands and businesses presented their respective design strategies, their experiences illustrating the economic boosting effect of design, and their responsibilities assumed for sustainability.

Moreover, the World Industrial Design Day saw the publication of this year’s issue of the Budapest Design Map presenting the top 150 design venues in the capital and published by Budapest Design Week, as well as the publication of Start Up Guide 2019, an annually updated, complimentary online publication by the Hungarian Design Council, which provides practical help with launching and developing businesses in the creative industry.

Photo: Balázs Mohai