Budapest Design Week launched on 4 October 2018 with a ceremonial opening, where the awardees of the Hungarian Design Award and the Design Management Award were announced. The results achieved through the years are well supported by the fact that Budapest Design Week, now held for the fifteenth time, offers roughly 250 programmes along with its partner events held outside Budapest. The guest of honour at this festive event is a design superpower, Germany, which contributes to the programmes by presenting celebrity designers and iconic objects. The range of exhibitions, conferences, workshops, presentations and lectures offered at the fifteen-day festival proves that Budapest Design Week has evolved into an internationally acclaimed major event , while it also justifies the economic significance of design and its power to shape society. The programme series is curated and financed by the Hungarian Intellectual Property Office.
The Hungarian Design Council launched Design Week in 2004, which has grown into the most prestigious event in the Hungarian design scene during the fifteen years of its existence. Although the greater part of this year’s programme consists of the events held between 5 and 19 October, the exhibition halls and partner shops may keep offering programmes to the general audience for as long as one month. During these days, Debrecen, Győr, Pécs, Sopron and Veszprém, besides Budapest, will be all about contemporary and 20th century design, while the Skanzen open-air ethnographic museum in Szentendre will adopt a broader perspective in time, and increase the variety of the programmes nationwide through a design contest related to our intellectual heritage and a roundtable discussion on the subject.
Following the traditions, the Hungarian Design Award and the Design Management Award were conferred as a ceremonial opening to the Budapest Design Week festival. For nearly four decades now, the Hungarian Design Award has highlighted the most outstanding, innovative and marketable products and developments of Hungarian design in the categories of products, concepts, visual communication and student works. In 2018, the Design Management Award reached a milestone, as it is ten years since the award has been conferred to companies and entrepreneurs that regard design and innovation as an integral part of their business strategies. The awardees and the most remarkable contestants will have their works presented in a free exhibition until 19 October in Flashback Photo Studio in Óbuda.
Hungarian Design Award and Design Management Award 2018
A crucial mission for the awards managed by the Ministry of Innovation and Technology is to ensure that design is not just an aesthetic category anymore, but the economic potential of design and its function as a significant catalyst of innovation are used increasingly consciously. In the past few years, the creative industry has created professions that did not even exist before. UX designers are in charge of easy and intuitive usability of our devices, and service designers plan the experience and process of services. It is just a couple of examples for how design thinking is applied in innovation.
Minister of Innovation and Technology Prof. Dr László Palkovics: “Design has made its way to the centre of corporate innovation, efficiency and growth. IN the future, it will be an indispensable part of the competitiveness, sustainable development and success of Hungarian businesses generating high added value.”.
The role of good design in economic recovery is undisputed today; beyond the creation of objects with a unity of function and form, design is also a catalyst of innovation and the token of sustainability. Precisely for this reason, the current panel of the Hungarian Design Award has always selected the best products in the Hungarian design scene along the lines of these values, throughout its four decades of existence
Recipients of the Hungarian Design Award and special prizes in 2018
Developments in medical electronics are in the frontline of applying design-driven innovation. As the emphasis is being shifted from healing to prevention and home care, it is increasingly important for products to become simpler and more user-friendly. Such a device is the WIWE electrocardiograph designed by Péter Iglói-Nagy and Ádám Nagy for Sanatmetal Kft. Although WIWE looks more like a high-tech product than a medical device, it is still effective in the prevention of stroke or other cardiovascular catastrophes.
Due to the outstanding quality of the competitors, the panel awarded two prizes in the concept and student work categories. In the concept category, the Mix armchair by Sarolta Csoma and Máté Horváth is based on classic Scandinavian design elements in terms of appearance, practical assembly and innovative material combination. Due to its archetypical nature, chair design represents a huge challenge to designers because they need to free themselves from a range of fixed ideas when they intend to create something new. In the case of Mix, the pair of designers managed this excellently. Also awarded in the concept category is a classic industrial design work, a flexo printing machine designed by László Németh and Dénes Varga for Varga-Flexo Kft. The carefully thought out extendable set-up features ergonomic consoles and software that are in harmony with the marked design.
Similarly, two prizes were awarded in the student category. The textile collection Tradition reinterpreted by Eszter Révész blends the world of traditional Hungarian folkweave with modern technology in a way that is free of clichés, is sophisticated and reflects comprehensive research. The result is a textile collection matching the life, interiors and object culture of our days.
The backpack Onni by Rebeka Pákozdi is a project focusing on health preservation and illness prevention, which features eye-catching solutions. The stylish backpack facilitates posture correction and back support. The concept is a particularly complex student work that has the potential to become a fully-fledged product and be further developed.
Gábor Palotai is awarded in the visual communication category. He created a pixel-based complex corporate design and a series of posters for Swedish premium air purifier manufacturer Livsdal company, evoking an invisible atomic world, which was described by the panel as an elegant and sleek masterpiece.
Recipients of special prizes of the Hungarian Design Award
The special prize offered by the State Secretariat for Culture under the Ministry of Human Capacities was awarded to Bogányi Grand Piano B-292 designed by Péter Üveges, Attila Bolega and Gábor Nádasi. Structural developments and changes in musical instrument design always require enormous research on the designers’ part, particularly when the form in question is so futuristic. The panel appreciated the thorough consideration and high elaboration of the product.
Two works by students merited the shared special prize of the State Secretariat for Education under the Ministry of Human Capacities.
The corporate design of the Chicago Jazz Festival stood out of the rival works with its innovative visual language. The series of posters by Máté Serflek is devoid of classic emblems, logos, and echoes the abstract and improvisatory nature of jazz in an impulsive typographical play.
The Layers collection of shoes by Gabriella Veszprémi would suit international haute couture fashion shows with its organic forms, sculpture-like still wearable design. The designer aims to utilise leather scraps generated in the course of shoe manufacturing, in line with the principle of sustainability.
The experience of spaciousness felt in yurts is blended with the latest technological solutions in the SysTents mobile yurt system developed by György Reiner, winner of the special prize of the Hungarian Hungarian Design Council. It is a competitive and marketable development that meets the needs of nature tourists and outdoor events at a high standard of design.
The next-generation water dispenser Q&C Nano, designed by Márton Szabó has won the special prize offered by the intellectual property diagnosis service of the Hungarian Intellectual Property Office. It is an innovative water dispenser that can be connected to the water network, which saves water and energy, and may be an ideal accessory of smart homes and offices.
The Design Management Award is ten years old
During the ten years of its existence, the Design Management Award recognised and highlighted organisations that use the toolkit of design management for setting up their strategies, for their operations, for developing their products and services, and seek continuous innovation and outstanding quality, keeping in mind the considerations of corporate social responsibility and sustainability. Design management is a relatively new discipline little known outside the profession. Organisations like Cserpes Sajtműhely [Cserpes Cheese Workshop], 1861 Kesztyűmanufaktúra [1861 Glove Manufacture] or the first awardee of ten years ago, Műcsarnok [Kunsthalle], and TUNGSRAM-Schréder function as a uniform and well-thought out brand. The corporate design elements, products and styles are recognisable and distinguishable from their competitors, i.e. they use design not only for planning their products but it is also present at the level of their decision-making as an economic organisation.
In the jubilee year, the Design Management Award was given to sixay furniture, which earned fame through their solid wood furniture representing a time-proved design value carrying on the European furniture design tradition.
A special prize offered by the intellectual property diagnosis service of the Hungarian Intellectual Property Office was awarded to K9-Sport Kft, which achieved market leadership in the field of dog supplies. The brand specialises in the design and manufacturing of dog harnesses, which increasingly replace collars, and are suitable for K9 services and hobby dog owners.
Ivanka Factory Zrt., S39 Hybrid Design Kft., Tipton Eyeworks - Tipton Global Kft. and Beyond the Standard - BTS World Kft. received honourable mentions.