HUNGARIAN DESIGN AWARD 2017

Following a tradition, an award ceremony will be held also this year to present the best of last year in the Hungarian design scene. The grant that has represented the most prestigious recognition in the profession for almost 40 years, along with the annual award announced by the Minister of National Economy, primarily aims to call market actors’ attention to the competitive potential offered by the creative industry, and to present the outstanding achievements of national innovation to a broader audience. As the notion of design keeps changing and is gathers complexity, the event offers a comprehensive overview of the trends representing the present and projecting the future of the design scene. Similarly to the previous years, the panel awarded products that represent a high added design value, are innovative, competitive, and meet international expectations, in addition to becoming an indispensable part of our everyday environment.

DESIGN MANAGEMENT AWARD 2017

The strategic application of design today is proved to increase competitiveness and is regarded by market actors as a profitable investment. The Hungarian Design Council founded the Design Management Award as a means to recognise the organisations that set an example by using the inventory of design and design-minded thinking, which has become an integral part of their operations also at the level of decision-making processes. This recognition may motivate organisations and institutions by showcasing good practices, while offering an exciting glimpse into the secrets of corporate success to those interested. In addition to the four awarded companies, four other organisations that have received certificates of recognition are also presented at the exhibition.

Admission to the award ceremony: on presentation of an invitation.
Organised by the Hungarian Design Award

The term “Industry 4.0” refers to the currently unfolding fourth industrial revolution, which entails the full automation and intelligent control of the entire manufacturing process, i.e., the undoubtedly universal global phenomenon of living in an intersection between the physical and a virtual world. All of these increasingly closely rely on the new modules of global innovation. Supplier value chains, which previously tended to move along “fixed” tracks, take on additional dimensions, while R&D activities, which followed a unilaterally closed course of innovation, suddenly take a more open form, thus facilitating and urging the mechanisms of the sharing economy to inch their ways into the development of certain technological innovations. This takeover facilitates technological platform-based networks to emerge and grow vigorously, creating an advantageous opportunity for new innovative enterprises to enter the scene through successful marketing opportunities for their technical innovations. Having recognised this, the Ministry of National Economy, in cooperation with the National Technological Platform Industry 4.0 established by it, is working on a development strategy for the national economy, with a possibility of added emphasis on the creative industry.

What do all these imply for the creative industry?

Good examples and lessons learnt, points of  connection for the creative industry - topics to be analysed by experts at the closed workshop, and presented at the plenary session to be held in the afternoon. Outlining a number of pilot projects and good practices, the invited experts and the roundtable invitees explore the potential future strategies for the creative industry.

Organised by the Hungarian Design Council

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40x40 is an exhibition that collects the projects of leading international designers who won A’Design Award this year. The exhibition presents 40 designers’ winner works from 40 countries. All of the Hungarian winners are also exhibited to highlight their success.

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Meet augmented reality and walk with us in the intriguing design venues of Budapest!

1. Download layar app!

2. Scan this page and you can immediately see the tour times.

3. Activate online contents, and enjoy the design treasure that Budapest has to offer.

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After appearing in Tate Modern in London, young French-Hungarian visual artist Dániel Labrosse returns to Budapest to present his new material using AR (augmented reality). He uses multiple techniques in his thematically connected colourful illustrations: painting, computer graphics and traditional animation are combined with augmented reality, in which he partners with Etentuk Udeme.

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How do busy working days pass in an architecture office? BORD Architectural Studio team members will share it with you. What is more, some inside information will also be revealed: office founder Péter Bordás tells about completed projects that have remained hidden from public view so far – and more well-known works will also be addressed, such as Nagyerdei Stadion or Korda Filmpark.

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In the course of the moderated debate, representatives invited from both the design and the business scene will talk about the challenges they face when applying design to the business area. 
At the creative workshop, participants will design solutions for the most critical issues by using rapid idea generation tools.

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An open week in KÉK: meet the teams of the co-working office, including Nanavízió and Batlab architectural studios, orbrowse the pop-up bookshops of Lars Müller publishing house. During the week, you will have an opportunity to try the feeling of working inthe KÉK co-working office, and further exciting programmes will await you in the evenings.

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Zoltán Varró is a Gold Key Award winning designer of the music inspired Aria Hotel Budapest, known as the best hotel in the world. During Design Week he talks about how music inspires him. His partner Magdolna Rúzsa approaches from a musical point of view: we will learn how an interior inspires her. 

Registration (max. 40 guests): pr@ariahotelbudapest.com

Entrance fee: 2500 Ft 

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VITRIN aims to educate and inspire its design-conscious audience. As part of their pop up showroom, Menu – the ambassador of Danish design – has been invited to be their kind guest. Visitors will have the opportunity to purchase Menu’s design collections and also to learn about their interpretation of Modernism based on simple and classical designs.

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Design Adventure Trip by bus after sundown. Get to know Budapest’s trendiest and most innovative office spaces that are rarely open to the wider audience. Europa Design will guide you through best practices and award-winning projects, including their recently opened new showroom and office.

Registration (max. 80 guests): europadesign.hu

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The exhibition draws attention to the importance of good quality and interactive design in the development of children's creative abilities. All exhibited objects are created by young Estonian designers. The selection covers the fields of play, learning, dressing up, and touches on the field of social design.

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