The term “Industry 4.0” refers to the currently unfolding fourth industrial revolution, which entails the full automation and intelligent control of the entire manufacturing process, i.e., the undoubtedly universal global phenomenon of living in an intersection between the physical and a virtual world. All of these increasingly closely rely on the new modules of global innovation. Supplier value chains, which previously tended to move along “fixed” tracks, take on additional dimensions, while R&D activities, which followed a unilaterally closed course of innovation, suddenly take a more open form, thus facilitating and urging the mechanisms of the sharing economy to inch their ways into the development of certain technological innovations. This takeover facilitates technological platform-based networks to emerge and grow vigorously, creating an advantageous opportunity for new innovative enterprises to enter the scene through successful marketing opportunities for their technical innovations. Having recognised this, the Ministry of National Economy, in cooperation with the National Technological Platform Industry 4.0 established by it, is working on a development strategy for the national economy, with a possibility of added emphasis on the creative industry.
What do all these imply for the creative industry?
Good examples and lessons learnt, points of connection for the creative industry - topics to be analysed by experts at the closed workshop, and presented at the plenary session to be held in the afternoon. Outlining a number of pilot projects and good practices, the invited experts and the roundtable invitees explore the potential future strategies for the creative industry.
Organised by the Hungarian Design Council
Why have companies attached increased importance to design thinking lately? What role could a designer play in the development of business solutions? What is service design, and in what fields can it be applied? The conference offers presentations and case studies to reveal the notion, theoretical background and areas of practical application of service design.
What is the road to opening a multibrand shop? Dóra Juhász and Gabó Szerencsés once started out as two different designer brands until they jointly founded the formation Lucky Shepherd. In their showroom located in Buda, they give an account of their story about the development of their joint brand and successes.
Being a child in Budapest is a wonderful thing! Founder of the brand Janka Schwertner demonstrates how patched baby trousers are brought to life. What else: a workshop to pattern doll clothes and prepare a unicorn piñata. Venue: the workshop of 'the pici space' brand, which functions as a showroom and a workshop venue, concurrently.
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